Chris Ireland has been one of my clients now for at least a year and a half.
We met back in the days when I used to work for the Academy Store in Sydney, now more commonly known as MyMac Australia.
Chris had approached us with something that he had been working on for quite some time, a portfolio that was focused around Victims of Asbestos.
We went through the process of setting up the brand for his website, built the site and also pulled a few strings to get Chris Ireland onto the front page of the Sydney Morning Herald (Sydney, Australia’s biggest newspaper.
I met with Arno and Ben at B Creative to discuss promoting my photographic exhibition BREATHE.
From the earliest stages, Arno recognised the potential my work had to generate strong press and public interest.
Arno created a web site dedicated to the exhibition which, incredibly, generated over 5,000 page loads in its first week of going live.
Arno and Ben then used this web presence to generate media interest, gaining my exhibition a front page story in the Sydney Morning Herald where my work was viewed by over a quarter of a million readers.
Needless to say I’m thrilled I involved Arno at the outset of my project, and am grateful for his entrepreneurial guidance along the way.
My website and subsequent exposure has enabled me to have my exhibition in 4 states and enjoy unprecedented media exposure in print, television and radio.
Arno,
This was such a thrill.
Most photographers dream of this publicity and you helped launch my career with it!
250,000 readers.
I am MOST grateful!
Chris